Hi.

Today, I work with consumer brands that want to bring more clarity, structure and effectiveness into their marketing and turn it into a true driver of growth.

I’ve spent the past 15+ years working at the intersection of marketing, commerce and growth, across companies like Amazon, TomTom and Jabra.

What has consistently stood out:
marketing often lacks clarity, structure and a strong connection to commercial outcomes.

My perspective.

Across organisations, I’ve seen the same pattern:

Marketing activities increase, channels expand, teams grow,
but priorities remain unclear, budgets are not allocated effectively and impact is difficult to measure.

As a result, marketing becomes complex, fragmented and hard to steer.

What I focus on.

This is where I come in.

I help consumer brands bring clarity, structure and a stronger commercial lens to marketing, turning fragmented activities into a system that actually drives growth.

My work focuses on three things:

  • Clarity: defining priorities, KPIs and budget allocation

  • Structure: building scalable setups across brand, performance and commerce

  • Execution: making sure strategy is implemented and delivers results

How I work.

I combine strategic thinking with hands-on execution.

I don’t just define what should happen, I work closely with teams to make it happen.
That means being involved in campaigns, performance optimisation and day-to-day decision-making where needed.

My approach is pragmatic, structured and always focused on one question:

“What will actually move your business forward?”

My experience.

  • Amazon: vendor marketing, performance and content optimisation

  • TomTom: European e-tail and marketplace growth strategy

  • Jabra: EMEA retail and marketing leadership

Across these roles, I’ve worked with international teams, multiple markets and full-funnel setups, always with a strong focus on commercial impact.