I’ve spent 15+ years building and scaling marketing across Amazon, TomTom and Jabra — at the intersection of brand, digital and commerce.

I build and scale marketing setups across European markets — always focused on commercial impact.

What drives me is not marketing as an end in itself, but one question:
What actually moves the business forward?

I bring clarity into complex environments, building structures teams can actually work with — and turning strategy into execution.

Hi.

I help consumer brands turn marketing into a scalable, commercially driven growth engine.

What it’s like to work with me.

I connect strategy and execution.

I don’t believe in strategy without execution — I work closely with teams to make things actually happen.

I bring structure into complexity.

I turn fragmented activities into clear, scalable systems.

I focus on what drives the business.

Not everything matters equally — I prioritize what truly impacts revenue and performance.

I’m hands-on and embedded.

I don’t work from the sidelines — I’m part of the team, driving execution together.

I’ve done this before — at scale.

From Amazon to Jabra, I’ve built and led marketing setups across multiple European markets and channels.

Ways of working

01
Project-based work

For clearly defined challenges.

Clear scope. Clear outcome.

02
Interim or freelance support

Hands-on to build, fix or scale your marketing.

Embedded in your team.

03
Advisory and sparring

Strategic input and outside perspective.

For key decisions and next steps.

Let’s turn your marketing into a system that drives growth.

Clear structure. Real impact. No guesswork.