Hi.
I’m a growth marketing leader with 15+ years of experience across Amazon, TomTom and Jabra — working at the intersection of brand, digital and commerce.
I’ve spent most of my career building and scaling marketing setups across European markets — always with a strong focus on commercial impact.
What drives me is not marketing as an end in itself, but the question:
What actually moves the business forward?
I enjoy bringing clarity into complex environments, building structures that teams can work with — and turning strategy into execution.
Outside of work, I’m a passionate road cyclist, love traveling off the beaten path and have a strong interest in food and cooking.
Why work with me.
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I connect strategy and execution
I don’t just define strategies — I make them work in reality, together with the team.
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I bring structure into complexity
Most marketing isn’t broken — it’s just not clearly structured.
I help make it measurable, manageable and actionable. -
I focus on commercial impact
Marketing only matters if it drives business results.
I work with clear KPIs, prioritization and ROI-based decision making. -
I’ve done it before — at scale
From Amazon to Jabra, I’ve built and led marketing setups across multiple European markets and channels.
How I work?
I work in a structured and collaborative way — always close to the business and the team.
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Understand the business and commercial drivers
Before defining any strategy, I make sure we are clear on what really drives growth.
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Identify the real growth levers
Not everything matters equally.
I focus on the few levers that actually move the needle. -
Build clear structures and systems
From KPIs to processes — I create setups that make marketing manageable and scalable.
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Execute together with the team
I don’t work from the sidelines.
I work closely with teams to ensure implementation. -
Continuously optimize based on data
Growth is not a one-off project — it’s an ongoing process of learning and improving.