Building a scalable EMEA Growth Marketing setup for Jabra
From fragmented marketing to a structured, scalable growth system across Europe
LOGO
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Logo
LOGO
~20% market share growth
~25% sell-out growth
Full EMEA growth marketing transformation
Jabra was operating in a highly competitive and stagnating category, under strong pressure to drive growth.
Marketing activities were running across multiple channels and markets — without a consistent steering logic or clear prioritization.
Challenges
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Fragemented Channel Management
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Limited transparency on performance and ROI
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Inconsistent approaches across markets
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Strong focus on activity rather than measurable impact
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Build a structured and scalable growth marketing setup that enables clear steering, prioritization and profitable growth across EMEA.
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Introduced clear funnel, KPI and reporting structures
Established a unified performance and steering logic
Connected brand, performance, retail and Amazon
Prioritized growth levers based on ROI
Implemented structured review and decision-making processes
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Clarity. Steerability. Execution within the team.
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End-to-end responsibility for strategy, setup and execution of the EMEA growth marketing model, including leadership of an international team and close collaboration with sales and local markets.
~20% market share growth
~25% sell-out growth
Improved transparency and control of marketing investments
Higher efficiency and better budget allocation
Sustainable structures embedded across markets
IMPACT
Key Take Away
“Growth didn’t come from more activity — but from clarity, structure and control.”